At this point, you’ve either seen it or you’ve done it. Maybe you were thinking: “Let’s save money using ChatGPT.” But instead of solving your problem, all you got were Em dashes and run on sentences. It’s so obviously written by a robot. That’s not to say it’s all bad. A great copywriter rejecting AI is like Paul Bunyan rejecting the chainsaw. Tools that make you better are tools you should use. That’s because it’s not about the tool itself, but rather, who uses it. You wouldn’t hire a social media manager to cut down trees. You shouldn’t get them to write copy either.
Working with award-winning agencies and outstanding clients, click here to see some of the stuff I’ve worked on. Em dashes not included.